Search Engine Optimization Results
Most firms that provide web design services (including "creatives" like ad agencies and marketing firms), claim to provide
search engine optimization. But do they deliver results?
Here's proof that we deliver on search engine results
We're #1 when Googling "WEB DESIGN" phrases
If you Google any of the following phrases, you'll see that ZolMedia is
listed #1 (sometimes #2 also!)*
Remember, the competitors we're beating on those phrases are fellow web
design firms - businesses that should be putting up a good fight.
We're also #1 when Googling "AD AGENCY" phrases
But, as those old infomercials say, "Wait, there's more!" Many ad agencies &
marketing firms also offer web design services, though they tend to use
high-brow, fancy euphemisms like "new media" or "interactive." But if you Google
the phrases for their industry, our ancillary pages that discuss ad agency
topics are listed #1, beating their entire
websites!
Google these ad agency-related phrases, and you'll see that ZolMedia is
listed #1*
Now, we don't provide traditional advertising services (they're a very different
"animal" than website design & marketing), so it's telling that a few of our pages are beating their entire websites.
Why the emphasis on Google? Because, among the big 3 search engines (Google,
MSN, and Yahoo), Google is the "800-pound gorilla." That's
partly because they have the greatest
number of users. What's more, studies have shown that Google users spend more time,
on average, than MSN or Yahoo users searching
the Internet. Also, Google tends to be the pioneer in
search engine technology. So a web site that does well in Google today is likely to do well in MSN and Yahoo tomorrow.
Note: That Google is #1 and has the most dedicated users might be true when
this was written, but search engines are an extremely competitive market. Who
knows what advances MSN and Yahoo will make on Google tomorrow?
*Caveat time: While we are #1 in Google for these phrases as of 3/21/2008 (and have been #1 for a good
long time), the search engine world is an ever changing landscape. Google may
change their techniques tomorrow, 2 months from now, or a year from now in a way
that temporarily changes our ranking. If they do, we'll definitely modify our
site to get back to the top, but it's not unusual to see search engine rankings
jump around as they make changes to how they work.