Search Engine Optimization
(the foundation of all "Internet Marketing")

Many web designers think about search engine optimization in an after-the-fact way.

Once a site is built, it takes much more time and money to go back through and tweak it for good search engine rankings than if it had been built correctly in the first place.

Worse yet, some web designers rely solely on paid search engine placement as a "band-aid" for a poorly optimized site. This approach requires you to pay never-ending fees to search engines. 

Content is King

Call it what you want. "Internet Marketing," "Web marketing," "Search Engine Placement," or whatever else is the latest buzzword for it. The point is to get visitors to your website. And the #1 way to do that is via search engines such as Google, Yahoo, and MSN. 

That means your website needs to make use of text, organization, and technology in a way that simultaneously appeals to both search engines and people.

Spending time and money on other Internet Marketing activities such as pay-per-click advertising or a "back link" campaign when your website hasn't been properly optimized first is the Web version of putting "the cart before the horse."

Here are a few search engine DON'Ts:

• Don't use frames
• Don't use unwarranted graphics, animation, or Flash
• Don't use graphics/images of text. Use real text.
• Don't rely on paid search engine placement (pay-per-click) for your rankings - especially if your site is not "search engine friendly" in the first place
• Don't expect search engine results overnight (they often take months!)
  Note: If you need immediate results, we can also help you implement paid-placement advertising on search engines. (Once your site's "natural" search engine placement goes into effect, you'll usually be able to cancel the paid-placement advertising).
• Don't repeatedly submit your site to the same search engines in hopes of increasing your ranking
• Don't use automatic submission services
• Don't use "Intro" or "Splash" pages (you know, the ones that you always click the "Skip Intro" button on anyway)

What SHOULD YOU DO?

• Contact us. If we build your site from scratch, your site will inherently be search engine friendly.
• We do not normally charge any ongoing "search engine" or "marketing fees." In most cases there's no need to perform ongoing work.
• And only on rare occasions do we suggest paid placement or additional search engine advertising.
• Conduct a proper linking campaign.