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Developing a Web Strategy

Most clients who come to us have an established business or a great idea, and they need us to help them create a web strategy that will translate into increased business and success.

Gone are the days where you could just build a nice looking website, add a few relevant keyword phrases and watch your website climb in the search engine ranks. These days you need to have a web strategy (an online business plan) that makes your website work for you and your business.

What is your Web Strategy?

If you can't answer that question, don't panic. ZolMedia will help you develop a comprehensive Web Strategy designed to meet your business objectives. Your Web Strategy package might include:

  • Onsite assessment of your integrated communication efforts
  • Keyword and Competitor Research
  • Market and Industry Research
  • Review of your current website's effectiveness
  • Review of email and search engine effectiveness and recommendations to improve
  • Personal scorecard of benchmarks and goals to help you grow every month

ZolMedia will work with you to help determine your short and long-term goals, and then we will create the plan that will help you get there. We'll help you determine which combination of online marketing techniques will be the most effective and offer you the greatest return.

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